The UGM approach to International Business and Cultural Intelligence

We can help you:

  • identify the specific intercultural skills that will unlock business opportunities for you both locally and overseas.
  • apply a solid, evidence-based cognitive map that will support you and your people to successfully navigate cultural complexity (in our culturally diverse local workplaces as well as working internationally)
  • equip executives in key roles to achieve results internationally with our custom designed country-specific briefings.

UGM uses a cultural intelligence approach to both our culture-general and country-specific work. We draw on the most up-to-date research from a comprehensive range of academic disciplines, not just one subject area. Findings from sociolinguistics, sociology, social psychology, communication studies, anthropology and management theory, among others, are all reflected in the content of the courses we tailor to meet your needs. Australian research findings and international studies, together with our own UGM research, provide a richness of reference and an authoritative voice that you can trust. This extensive background assures the high quality and credibility of what we design.

CQ model

We start with a culture-general approach to provide you with a solid foundation, before you learn about any particular countries of special interest to you. There are a number of reasons why we start this way. There are common experiences and challenges that occur when people interact across cultures. These similarities are found irrespective of the specific work people do, or the country where the interaction happens. For example, frustration and misunderstanding must be dealt with, false assumptions examined and workable solutions found. For these reasons, all professionals need a solid framework of understanding, if they are to be culturally effective. In addition, today executives are frequently required to have the flexibility to operate across several cultures, not just one. They need the culture-general knowledge and skills that will support them in these personally-challenging roles.

See Dr Margaret Byrne speaking on cultural intelligence and globally competent graduates at the RMIT College of Business. You might also like Margaret commenting about why cultural intelligence is much more important than cultural awareness.

Read more about the UGM approach to Cultural Intelligence and International Business. Our popular resource article on  'Adapting to New Cultures' also provides useful cultural intelligence and international business insights. You might also find a number of the UGM newsletters which relate to cultural intelligence of interest.


If you would like to receive further information about the UGM approach, please e-mail us at info@ugmconsulting.com.