Cultural alignment and OD Case Studies
Meeting the specific needs of clients means that UGM embarks on a wide array of assignments. Our Case Studies represent a small cross-section of our portfolio of experience, providing brief insights into how we have helped many clients. Contact us to learn about the numerous other projects we've worked on over 30 years in business.
Asia-Pacific Division Working Together to Win New Business
The Asia-Pacific team of a global software company spans 9 countries, from India to Japan. The challenge they faced was how to change to an inclusive, high performance culture that would drive financial results in diverse Asian markets. They asked UGM to help them map the way forward. First we ran the UGM Trust Inventory with the top 50 managers across Asia, in order to see how things stood on each of the 10 components of trust. We found different cultural groups saw trust quite differently and had different needs. Then we met with these top 50 managers in Bangkok and helped them address their mismatched assumptions and expectations. They found the best way to meet the needs of the various cultural groups and tap their energies more effectively. The Divisional Head Asia-Pacific said, "UGM's help made a huge difference to our business in Asia, We're thinking differently now. For instance, we were able to redesign our value proposition to better suit China's culture and, as a result, we've just secured two significant deals in a tough market."
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